Sun Valley Rice has revolutionized brown rice with our Planet Rice and Gen-Ji-Mai.

The superior nutrition comes from whole grain value, keeping the natural bran and germ in tact. The result is the healthiest, tastiest natural brown rice available. The bonus? It’s also quicker cooking for a more efficient, healthy meal!

Kid-Friendly Rice

Ours is the ultimate kid-friendly rice, with better taste, flavor, and a soft texture. Both parents and school nutritionists can appreciate the whole-grain, high-fiber, non-GMO, non-allergenic, low glycemic index, gluten-free benefits. Each serving has 94% of the daily recommended whole grains for school children.

Our rice is an excellent source of fiber and whole grain! Gen-Ji-Mai and Planet Rice are 100% whole grain with 64% more fiber than white rice.

mg/100g
White Rice
California Blonde and Gen-Ji-Mai
Whole Grains
0g
45g
Fiber
2.2%
3.6%
Potassium
70g
270g
Magnesium
22g
150g
Vitamin B6
.33g
.86g
Vitamin E
.28g
3.14g
Antioxidant
2g
10g

Why Eat Whole-Grain Brown Rice?

Eating whole grains gives your body extra antioxidants, fiber, vitamins and minerals. According to the Whole Grains Council, adults and most school children should eat at least three servings of whole grains daily!

Whole grains slow down the conversion of complex carbohydrates into sugar, helping to reduce hunger and control weight. Whole grains are low on the Glycemic Index, which measures the rate at which carbohydrates break down into sugar once they are eaten.

Whole-Grain Benefits

Thanks to the phytochemicals and antioxidants in whole grains, people who eat three daily servings have been shown to reduce their risk of heart disease by 25-36%, stroke by 37%, Type II diabetes by 21-27%, digestive system cancers by 21-43%, and hormone-related cancers by 10-40%. Adding whole grains to your diet will help to lower your risk of chronic diseases and illnesses such as:

  • Stroke
  • Diabetes
  • Heart disease
  • Inflammatory diseases
  • Cancer
  • High blood pressure
  • Obesity and weight management
  • Cholesterol
  • Asthma

* Source: The Whole Grains Council

Gluten Free

Non-GMO

Kosher

Vegetarian

Cholesterol Free

Sodium Free

No Trans Fat

Non-Allergenic

Low Glycemic Index